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/cdn.vox-cdn.com/uploads/chorus_asset/file/9210733/011_Arjan_Bhullar_vs_Luis_Henrique.jpg "Arjan Bhullar hoping for Reebok turbans and a spot at UFC London in 2018 - MMA Fighting")
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:format(jpeg)/cdn.vox-cdn.com/uploads/chorus_image/image/46644388/CIw4K31WcAAc3GW.0.0.jpg "Reebok 'Fight Kit' uniform fails, misspellings anger some UFC fighters, amuse others - MMAmania.com")
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![What Reebok's sponsorship of UFC teaches us about perfect timing [Click-Tip for Marketers] | adidas GamePlan A](https://res.cloudinary.com/dt84tw7zr/image/fetch/f_auto,g_auto,q_auto/https://www.gameplan-a.com/wp-content/uploads/fly-images/960/reebok_ufc1.jpg__782x279_q85_crop-smart_subject_location-23541600_upscale1-640x9999.jpg "What Reebok's sponsorship of UFC teaches us about perfect timing [Click-Tip for Marketers] | adidas GamePlan A")