Designer Sergio Lozano working on the original Air Max 95 prototypes and the later accompanying phone ad campaign, 1995 #airmaxday | Instagram
Nike - Inspired by the human anatomy, designer Sergio Lozano modeled the the Air Max 95's sole after the spine, the lace straps: ribs, the gradient upper: muscle fibers, and the mesh:
![Bennetts on Twitter: "Sergio Lozano originally sketched the Air Max 95s to have no swoosh 👀 https://t.co/sdgtpuXCT3" / X Bennetts on Twitter: "Sergio Lozano originally sketched the Air Max 95s to have no swoosh 👀 https://t.co/sdgtpuXCT3" / X](https://pbs.twimg.com/media/FGANuMSWQAI7TOw.jpg:large)
Bennetts on Twitter: "Sergio Lozano originally sketched the Air Max 95s to have no swoosh 👀 https://t.co/sdgtpuXCT3" / X
YME Universe - Designed by Tinker Hatfield and Sergio Lozano respectively, the @nike Air Max 95 is awarded a modern update in the form of a detachable bracelet, hanging from the eyelets
![Laces Out! on X: "Honorary scouser Sergio Lozano, designer of the iconic Nike Air Max 95 (One Tens) left Nike last month along with 3 other high-ranking design directors. #lacesoutfest #Nike #AirMax95 # Laces Out! on X: "Honorary scouser Sergio Lozano, designer of the iconic Nike Air Max 95 (One Tens) left Nike last month along with 3 other high-ranking design directors. #lacesoutfest #Nike #AirMax95 #](https://pbs.twimg.com/media/FGHl8TxWYAE6XWX.jpg:large)